Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched a three-year global initiative, ‘Reaching Vulnerable People Around the World’, which builds on the £4 million of support that Land Rover have donated to the IFRC  since 2007.

The initiative is designed to support the IFRC’s life-saving work, reaching vulnerable people in communities all over our planet. Land Rover will be focussing on two of the top priority humanitarian programmes. The first is in Sierra Leone, which has one of the highest child mortality rates in the world. Land Rover’s support will help the Red Cross reach the most remote communities in order to improve healthcare, promote community cohesion and provide better access to safe drinking water. The second is in China, where Land Rover’s support will enable the Red Cross Society of China to reach the communities that are at the greatest risk from HIV.

The partnership with Land Rover allows the International Federation of Red Cross and Red Crescent Societies’ ‘Reaching Vulnerable People Around the World’ to work with the remote communities to facilitate improved access to health care and clean water. Another major aim of the initiative is to foster an attitude of co-operation, strengthening communities in a drive to ensure they are more resilient in the face future disasters. There is also particular attention being paid to the support of young people recovering from the effects of the civil war. Working together, we will reach nearly 85,000 vulnerable people. Land Rover vehicles have already been donated to support the work of the Red Cross in Sierra Leone.

The second major programme in the ‘Reaching Vulnerable People Around the World’ initiative takes the IFRC & Land Rover to China. Land Rover is already a strong supporter of the Red Cross Society of China and will continue to reach out those people and communities who are at risk of HIV. Land Rover’s long standing support of this programme has enabled the Red Cross Society of China to educate over 7,500 people about HIV prevention. They have also recruited 140 health trainers and continues to run public awareness campaigns that reach nearly 38,000 people.

Photograph credit Gregory Rose, BRC.

Tags: IFRC, Land Rover, Reaching Vulnerable People, Red Cross

This entry was posted on Wednesday, September 1st, 2010 at 12:09 pm and is filed under Humanitarian & Conservation Partners, International Federation of Red Cross and Red Crescent Socieities. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.