Range Rover Evoque Prototypes Go "Undercover"
Well, they’re not exactly undercover. These ‘camouflage’ wraps are designed to introduce the new Range Rover Evoque to the world and signal the start of a global test programme that will cover millions of miles, in the most extreme endurance conditions that Our Planet has to offer. This is final-phase testing for the Range Rover Evoque: 17,000 individual field tests on all components and systems.
Hundreds of prototype models have been dispatched across Our Planet, to sample the toughest climates and conditions. Often, this testing would be done in secret but Land Rover has fitted ten prototypes with eye-catching camouflage wraps to introduce them to ten key cities worldwide. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each Evoque saying ‘Hello’ to its city.
So, in addition to the London camo seen above, these unmissable vehicles will represent New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow. However, you never know where else they’ll be spotted as testing goes on around the globe. They are just a small proportion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011.
Teams of engineers will travel to 20 countries in order to pit the Range Rover Evoque against the most some truly extreme conditions; from the Arctic to the desert and from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.
So, like all Range Rovers and Land Rovers that have preceded it, the new Evoque must prove itself against all elements and in all conditions before it goes on sale next summer. As ever, the development stage is crucial in the year leading up to launching a new Land Rover. Everything must be carefully examined by a team of experienced and skilled engineers.
The new Range Rover Evoque is the smallest, lightest and most fuel-efficient model the company has ever offered, and will be sold in 160 markets around the world.
